Demand for Kanye West‘s sold-out sneaker design sneakers has created a hype culture. What’s so interesting in Adidas Yeezy? Let’s find it out!
Adidas Yeezy Boost is the official collaboration sneaker by Kanye West and Adidas. The Adidas Yeezy 750 Boost “Light Brown” was the first sneaker to release from this collaboration on February 14, 2015. The second shoe to release was the Adidas Yeezy Boost 350 “Turtle Dove”. “Yeezy Season 1” was the first apparel collection to release from this collaboration. It was officially released on October 29, 2015. The Adidas Yeezy 950 Boost was also part of this collection and it was released in four different colorways.
In sneaker market full of collaborations, Yeezys have become more innovative after they debuted in 2015. One of the famous CEO said that, “This a lifestyle and everlasting shoe. It’ has arrived at a point in time where people are busy running every time. They need to wear a shoe that’s comfortable and also looks good”.
WHY TO BUY YEEZY:
The Yeezy’s high tech SneakerBoost sole and its unique design does give an amazing look. Adding “Kanye cool factor” and above all else their limited quantity gives it more importance in market. It’s not at all surprising that they’ve managed to command such high resale prices over the past two and a half years.
KANYE WEST INTERVIEW REGARDING YEEZY:
In an interview in 2015 Kanye West, speaking about his new Yeezy Boost line of sneakers said, “I don’t want the price to be around $350. I also don’t want to play this Sneaker culture game where people be reselling them for high prices.” It’s been two years since Yeezy Boosts had hit the market but Kanye West’s signature sneakers are nearly impossible to buy. But West’s signature shoes are incredibly easy to resell and that too at a very healthy profit.
PRICE OF YEEZY:
If you’re planning to buy original Yeezy Boost 350, you’ll pay the following price: The Pirate Blacks in size 9 almost costs $1,220. Turtledoves in size 9 is $2,150. Oxford Tans in size 10: $1,390. As Adidas expands the Yeezy Boost line with new silhouettes like the 700, will re-sellers still make a huge amount of profit? Or will we finally see Kanye’s dream of Yeezy’s for all? You better know the answer.
HIGHER PRICE OF SNEAKER:
The answer to why the Yeezy price is boosting is a complicated one. The Adidas Yeezy resellers of the world want some different outcomes. These re-sellers are happy with an easy 400-500% return on investment. Adidas will certainly be very concerned about this re-selling culture. The sneaker sold in a secondary market doesn’t make Adidas any money.
However, the dynamics behind the Yeezy’s exclusivity suggest that neither party, much to Kanye’s dismay, can afford an accessible Yeezy. Re-sellers, despite their sometimes unsavory methods, are actually the backbone of the Yeezy’s position as a hyped-up sneaker. In other words, Adidas, Kanye West and re-sellers all need each other.
YEEZY FIRST COPY/RE-SELLER MARKET:
Like stocks, the Yeezy reseller market operates on principles of risk and reward. Josh Luber, CEO of StockX, explains that if you gather as much information as possible on sneaker prices and “trading volume”, a typical market will emerge. “For any sneaker on the secondary market,” he explains, “the resale price over time looks almost exactly like a Nikeswoosh.”
As the countdown clock strikes zero, there’s a rush to the checkout window. With the right combination of skill and a blessing from the adidas.comservers, the shoes are theirs. For those who only want a new pair of sneakers, that’s where the process ends. But for re-sellers, who oftentimes will use “bots” (computer-generated scripts that automate the checkout process) to secure their plunder, this is where the fun begins. They flock to various resale platforms, where they sell their Yeezys for as much as they can.
ADIDAS YEEZY 700 AND 750s STORY
In August 2017, Kanye West dropped a new sneakerthe Adidas Yeezy Boost 700 with basically no warning. Available only as a pre-order, and only on Kanye’s own supply website. The shoes remained in stock for almost an entire day (something unheard of for any planned Yeezy releases).
They were a colorful, retro-inspired runner style with the nickname “Wave Runner.” For several months it was speculated that the pre-order would be the only ever release of the Wave Runner . Since then, the $1,000+ resale price of the sneakers has reflected that scarcity. But this week the multi-color Yeezy is back, and this time for a proper online release.
This release, unlike others, is simpler than just about any other in recent sneaker history. There’s no raffles, no special apps, and no contests to enter. There’s just you, a link, and the vague hope. Which also makes this the latest way Kanye West is trying to shake up the way sneakers are dropped in 2018. Think way back to the OG Yeezy 700 pre-order, or to the bundle pack offered late last year that included the new Yeezy 500 “Moon Yellow” .
WHAT ADIDAS THINKS ABOUT THIS CULTURE?
From Adidas’s point of view the resale market’s astronomical prices continue to remind buyers just how desirable these shoes are. Meanwhile, resellers can only thrive if Adidas continues to provide a desirable, hard-to-obtain product that can command a premium. If Adidas made enough Yeezys for everyone, the resale market would crater. But it’s fair to wonder if every sneaker fan on the planet would still be lusting after every new release if they were suddenly easy to obtain. In Lew’s words, “[The resale market] is all about hype, and right now Kanye and Adidas have it.”
The ploy seemed to work. Hype for the initial release was off the charts, which in turn allowed resellers to capitalize. The restock allowed more hopeful customers who missed out the first time to scoop up a pair—but it didn’t completely tank the resale market.
MY PERSONAL OPINIONS:
It looks stylish and cool as well.
Only by wearing these shoes you can feel the difference in your confidence level.
It is versatile and suits every occasion.
As far as the looks are concerned, it provides more of a street style kind of appearance.
The color varieties in Yeezy’s are immense.
The one color soft Yeezy’s improves the casual look.
One problem that occurs is regarding heels. The slight higher edges in the sneakers does make your feet a bit lifted up. This sometimes makes you feel a bit tiring.
ON THAT NOTE
Whenever you walk you should feel comfortable and look stylish at the same time. The shoes in your feet decides how much confidence will you be carrying with yourself. So do make yourself feel comfortable and don’t get overwhelmed by this hype culture.
As i wrote this article it also has incresed my urge for Yeezy’s even more. I feel like i should have all the pair’s of Adidas Yeezy once in a lifetime. I will surely work hard to achieve this secondary goal. Whenever i accomplish it i will be informing you all through the article. Till then stay safe and stay connected.
It was a month ago when i went on a trip to “city of dreams” , home of Bollywood. Yes, you guessed it right! Mumbai/Bombay. Not very fond of travelling but absolutely loved this experience. I realized how necessary it is to travel to know yourself. You actually learn from the experience whenever you are out somewhere. It is actually the new place that teaches you how to survive. You learn the survival skills and this is what makes you a complete human being. So just step out whenever you have a spare time and wander.
ABOUT MUMBAI(BOLLYWOOD AND DREAMS):
Mumbai (earlier known as Bombay) isn’t only famous for Bollywood but is also the financial capital of India. Mumbai is often referred as the city of dreams because of Bollywood. You can also say that Mumbai is the financial, commercial and entertainment capital of India. It is also the wealthiest city in India and has the highest GDP of any city.
The seven islands that came to constitute Mumbai are Bombay Island, Parel, Mazagaon, Mahim, Colaba, Worli, and Old Woman’s Island (also known as Little Colaba). Mumbai lies on the Konkan coast. Mumbai has a tropical climate, specifically a tropical wet and dry climate having seven months of dryness and peak of rains in July.
LIFE IN MUMBAI:
Life moves at rapid pace in Mumbai. From Bollywood movies to office workers everyone has their own aspirations and so do they work for it. You can’t get a spare time for the unnecessary work if you really focused toward your goals in Mumbai. As you all know Mumbai is famous for the traffic.
BOLLYWOOD AND CELEBRITIES IN MUMBAI:
For those of you who are interested to know about celebrities. You don’t often see celebrities walking on the roads. As i have told the life is so paced. Everyone is working to be super rich and happy. But if you are willing to meet your favourite Bollywood star then you there are some famous landmarks where you can fin them.
I will share my experiences in upcoming articles. It was a great trip and i will let you know why. I am planning a new trip deep into the wood and high onto the mountains. Will let you know in a few weeks.
Till the take care,be safe and have a great life ahead. See you soon!